'au-dessus de l'arc-en-ciel'
Boise was named by early 19th-century French Canadian trappers for the tree-lined river (French boisé, “wooded”) that provided relief for travelers crossing the desolate Snake River plain. The Boise River was their "pot of gold" at the end of the rainbow for those weary fur-trappin' travelers.
** Proudly recognizes product from Idaho and the surrounding Inland Northwest.